In 2007, Melanie Perkins was doing a part-time job while she was studying in Perth, Australia where she was teaching students how to use desktop design software. The software was hefty in price, more complex, and it required a considerable time like a semester to learn how to use. This is when Perkins felt that it was quite time-consuming and deep in her mind asked herself, “Is there a way this design software could be simpler and less expensive?
And you know, Perkins’s Canva investment was refused by over 100 investors and took 3 years to reach to a concluding investment. Today, 170 million customers use Canva to create designs across 190+ countries.
Similarly, Adolf “Adi” Dassler, the founder of Adidas, started his shoe-making career in a small town, focusing on creating the best sports shoes for athletes.
And could you imagine life without Whatsapp? Thanks to Jan Koum who was born in poverty, a Ukrainian emigree to the United States, invented whatsapp in 2009 and facebook bought it for a $19 billion.
Whichever startup idea you come across, will have a story with humble beginnings. Founders realized the gap and started working on it, converting it into a reality and made a success.
The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
Steve Jobs
So let’s dive into pertinent perspectives, which can encourage you to come up with strong ideas for your lean startup:
Listen to Your Inner Voice
Entrepreneurs tend to listen to their inner voice as this resonates with their skill-set so passion is invariably associated and it becomes the reason for success.
Many ambitious entrepreneurs find their passion by tuning into their inner voice. It starts as a whisper, an elusive inclination towards a certain interest. Pay attention to what motivates you, what invigorates you even at night with excitement rather than fear. Your passion is often interlaced with your passion, so heed its call.
Identify Pain Points
Every successful startup denotes a pain point or fulfills a need. Look around you – what challenges and coincidences do you and others face in your daily routine? Is there any gap in the market that hasn’t been addressed? By discovering these pain points, you can uncover opportunities ready for innovation.
Research, Research, Research
Research guides you in your entrepreneurial journey. Take a deep dive into your favorite industry, go through market trends, analyze your competitors, and analyze your target audience. The more you know, the better prepared you’ll be to refine your startup idea and get on the right track for success.
Follow Your Curiosity
Curiosity is the fuel that drives innovation. Be open to exploring diverse interests and industries. With curiosity, discuss ideas with your trusted network and you will be able to know both pros and cons and it will help you in filtering your ideas.
Seek Feedback
Once you’ve directional to a potential startup idea, don’t keep it in isolation. Share it with trusted friends, mentors, and industry experts. Their feedback can be invaluable in helping you refine and strengthen your concept.
Embrace Failure as Growth
The entrepreneurial journey is paved with setbacks and failures. Accept these challenges as opportunities rather than hindrances. Every failure packs valuable lessons that drive you closer to your goal.
Final Thoughts
Discovering your passion and finding your startup idea is an exciting adventure that embodies curiosity, courage, and persistence. Like Melanie Perkins, listen to your inner voice, identify pain points, conduct extensive research, follow your curiosity, seek feedback, and accept failure as part of the journey. Remember, the journey of entrepreneurship is as much about the destination as it is about the journey itself. So, embark on this quest with an open heart and a steadfast resolve, and who knows what treasures you may uncover along the way.
Author’s Introduction
This article delves into the insights of Founder, Mr. Sadaqat Ghafoor, whose unwavering passion led to the creation of Remindax, a solution for document expiration reminders. Today, Remindax is utilized worldwide, spanning over 100 countries. In this Founder’s Diary blog, he shares his journey as a founder, offering valuable insights to aspiring entrepreneurs, igniting their paths with essential wisdom.
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